Experienced design leader based in Southern California.
KQED Mobile App
A redesign of San Francisco’s public media app to support personalization and more content types.
Fan inc. Mobile App
A new banking app for college athletes to collect and manage direct payments from fans.
Equelle Website
A redesign of a subscription e-commerce site to improve conversion and the mobile experience.
eSalon Hair Color Profile
A re-imagining of a beauty-tech company’s acquisition flow that became a model for future products.
About
In my over twenty years of designing web and mobile experiences, I’ve worked in a range of industries including e-commerce, media, fashion & beauty, healthcare, fintech, and automotive. I've spent the last 5 years as a consultant for both startups and large organizations, helping to bring their ideas to life. Prior to that, I led design teams at eSalon, Nordstrom, and Yahoo.
Originally from the east coast, I moved to Los Angeles after earning my Master's Degree in Fine Art from the University of Michigan. In 2021, I moved with my husband to Temecula wine country in Southern California. When not at the computer, I’m probably experimenting with a new recipe, visiting one of my favorite local wineries, or trying to beat my PR on the Peloton.
What I Do
Design
UX Design
UI & Visual Design
Information Architecture
Wireframes
Prototype
Create
Design Systems
Mobile Apps (Native and Flutter)
Responsive Web Design
Web App Design
App Store Screens
Research
Competitive Analysis
User Interviews
User Journeys
User Test Scripts
Communicate
Marketing Copywriting
UX Copywriting
Team Collaborator
Stakeholder/Client Management
Execute
Figma
Adobe Creative Suite
Sketch
Usertesting.com
Lead Teams
Career Coaching
Performance Reviews
Design Feedback
Team Workflows